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The Story of Mānuka - New Visitor Experience Announced

The Story of Mānuka - New Visitor Experience Announced

Rotohokahoka Trust and New Zealand Mānuka Group announce unique visitor experience partnership to tell the Story of Mānuka

On Sunday the Rotohokahoka D North 4D Trust voted to proceed with developing a joint venture partnership with New Zealand Mānuka Group, New Zealand’s leading, socially responsible innovator of mānuka products.

The Rotohokahoka Trust represents Ngati Waoku, a hapu named after a famous female ancestress of Whakaue-Raukawa lineage. As explained by its Chair, Paora Tapsell: Waoku’s descendants have maintained uninterrupted possession of an amazingly estate for 16 generations. From Kawaha Point to Rotohokahoka (Lake in the sky) deep in the Mamaku we have been the trustees of an incredibly diverse landscape of flora, fauna and waterways, which have served the Rotorua community for generations.

New Zealand Mānuka Group has committed to developing the Trust’s whenua of Ngati Waoku ki Rotohokahoka, beside Skyline Skyrides in Rotorua. Subject to the usual regulatory consents, the new tourism venture has an estimated project value of over $30 million dollars and is targeting over 180,000 local and international visitors per annum.

The Joint Venture will create a unique mānuka themed visitor experience, showcasing the critical importance of sustainably managing NZ’s still rich biodiversity before its too late. International award winning architect, RTA Studio and multimedia design house, The Gibson Group have been engaged to bring a unique feel to the Rotohokahoka Mānuka visitor experience.

Phil Caskey, Chairman and Founder of New Zealand Mānuka Group, explains that the Mānuka Story experience will provide visitors with hands on and locally guided viewing of a working mānuka plantation, beekeeping and honey operation while showcasing the historical importance of mānuka in traditional Māori medicine. Its vision is to also reflect the unique cultural innovation when Māori and Pākehā values are engaged in a co-productive business environment.

Over the decades the Trust has managed its strategically located land with patience, waiting for a like-minded organisation to appear and be willing to partner to not only provide a sustainable revenue for its beneficiaries and wider Arawa community, but also create a platform to tell Ngāti Waoku/Te Arawa’s story to the world.

Chief Executive of New Zealand Mānuka Group, Karl Gradon, says that “the partnership is one where all parties are fully aligned and excited by the opportunity to share the Story of Mānuka to a truly global audience in Rotorua. Being the industry pioneer, with a history of innovation and value sharing with landowners, we can join with the Trust and tell a uniquely New Zealand story in a way that can’t be matched by any other organisation. The location of this amazing whenua allows us to tap into the heart of the rapidly growing Rotorua health and wellness visitor hub, while creating employment for the wider community.

Another key player in the venture’s development is Crankworx Rotorua, comprising key investors Rotorua Lakes Council, Skyline Rotorua and Multi Day Adventures. Crankworx Rotorua chairman Dave Donaldson, who has led Rotorua Lakes Council’s economic growth portfolio, says the event group has had a great working relationship with Ngati Waoku to deliver a world-class festival with excellent economic outcomes for the district: “I’m excited about the Rotohokahoka Mānuka development from an economic perspective as well as how it proposes to make allowances for – and potentially enhance – our Crankworx event venue for the benefit of Rotorua.”

Mayor Steve Chadwick says the venture will add a unique new aspect to Rotorua’s many and varied tourism offerings: “It will align with Rotorua’s tourism aspirations as well as contributing to our future economic growth and seeding new investments and jobs.”

NZMG and Rotohokhoka Trustees.jpg“This is a great example of an iwi partnership in action. Ngati Waoku also understands what it means to develop a legacy operation for future generations and the council has been fully supportive of this exciting new venture,” the mayor says. “It is a Maori joint venture with a Bay of Plenty success story that will use our unique biodiversity to produce medical grade export products and will also see profits flowing back into Rotorua for social good.”

Rotohokahoka trustee, Tania Butcher-Tapsell commended the Rotorua Lakes Council for its vision: "We are thrilled to have had the full support of the Mayor and her Council. This is a very important venture not just for Ngati Waoku/Te Arawa, but all of Rotorua.”

Paora Tapsell summarises: “We envisage Rotohokahoka becoming Ngati Waoku’s lighthouse of knowledge (mātauranga), a place of belonging (taonga) and a special centre in service (manaakitanga) to the Arawa region’s shared lands, waterways and people (whakapapa); aspiring us all to pursue our passion and find purpose in life, no matter what the odds: Te kakahi whakairoiro.”

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